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Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate (MB-220)

Transform your Marketing with Microsoft Dynamics 365. Learn how to create, automate and analyze marketing campaigns for business success.

course: Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate (MB-220)

Duration: 4 days

Format: Virtual or Classroom

prepare-exam Prepares for Exam : Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant (MB-220)

certification-icon Prepares for Certification : Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate

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Overview

Master Customer Insights and journey management with our comprehensive training course. Learn to leverage Dynamics 365 Customer Insights to drive personalized customer experiences. With hands-on labs and real-world scenarios, you'll gain the skills needed to pass the MB-220 exam and become certified as a Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate. Enroll now and take your career to new heights with our specialized Dynamics 365 training and certification course.

This course includes
  • intructor-iconInstructor-led training
  • intructor-iconPractice test
  • intructor-iconPre-reading
  • intructor-iconPersonal Learning Path
  • intructor-iconCertification Guarantee
  • intructor-iconEmail, chat and phone support

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Who is this course for?

Who is the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate (MB-220) training course for?

The Microsoft Certified: Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification is designed for functional consultants, marketing professionals, and other technical professionals who want to learn how to implement marketing solutions using Microsoft Dynamics 365 Marketing. The MB-220 certification exam covers various topics such as configuring marketing applications, managing customer journeys, and analyzing customer insights.

Curriculum

What you will learn during our Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate (MB-220) course.

  • Configure advanced settings
  • Manage marketing content and templates
  • Manage LinkedIn and Power BI integrations
  • Create and manage leads
  • Assess Sales Readiness
  • Create marketing forms
  • Create marketing pages
  • Manage internet marketing
  • Configure static and dynamic segments
  • Create a subscription list
  • Set up a subscription center page
  • Set up and enable a double optin process
  • Create Email Message
  • After completing this module, you will be able to:
  • Insights
  • Marketing insights
  • Customer insights
  • Marketing execution insights
  • Lead management insights
  • Internet marketing insights
  • Manage event planning
  • Manage event execution
  • Create surveys
  • After completing this module, you will be able to:
  • Create a reusable survey theme
  • Create, design, preview and publish a survey
  • Learn how to distribute a survey through Dynamics 365 for Marketing channels
  • Clone, import, translate, close, stop or delete a survey
  • Review event and survey results
  • After completing this module, you will be able to:
  • Utilize the event dashboard to assess the outcome of your events
  • View the results of your surveys

Preparation

How to best be prepared for our Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate (MB-220) course.

  • [Dictionary item: Orange-check] Basic understanding of customer relationship management (CRM) concepts and principles.
  • [Dictionary item: Orange-check] Familiarity with Microsoft Dynamics 365 Customer Insights and its capabilities.
  • [Dictionary item: Orange-check] Knowledge of customer data management, segmentation, and analysis techniques.
  • [Dictionary item: Orange-check] Experience in designing and implementing customer journey mapping and automation.
  • [Dictionary item: Orange-check] Proficiency in using Microsoft Power Platform components such as Power BI, Power Apps, and Power Automate.
  • [Dictionary item: Orange-check] Understanding of data integration and data modeling concepts.
  • [Dictionary item: Orange-check] Strong problem-solving and analytical skills.
  • [Dictionary item: Orange-check] Excellent communication and interpersonal skills.
  • [Dictionary item: Orange-check] Prior experience in a functional consultant or similar role focusing on customer insights and journey mapping.
  • [Dictionary item: Orange-check] Completion of relevant training or certification courses on CRM concepts and Microsoft Dynamics 365 is recommended.

Meet our instructors

Meet some of the Readynez Instructors you can meet on your course. They are experts, passionate about what they do, and dedicated to give back to their industry, their field, and those who want to learn, explore, and advance in their careers.

Julian Sharp

Julian is an official Microsoft Business Application MVP and one of the most widely recognized experts on Dynamics 365.

Julian has been with Readynez almost since the start 15 years ago.

He has been an MCT since 2007 and he is a subject matter expert in all aspects of Dynamics 365 Customer Engagement through advice, optimization and training.

Julian has worked with Dynamics since first release and has over the past years used Azure to enhance solutions for users.

He is an official Microsoft Business Application MVP and is one of the most widely recognized experts for Power Platform and Dynamics 365 within the Microsoft Community.

He works as a Consultant on large international projects and and has extensive hands-on experience as well as numerous certifications.

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Feridun White

Kat Weber

Kat Weber is a Power Platform and Dynamics (CE and F&O) Consultant with 15+ years’ experience in ERP and CRM.

Kat Weber is a Power Platform and Dynamics (CE and F&O) Consultant. She has 15+ years’ experience in ERP and CRM project implementation and 10+ years Dynamics experience as a Business Analyst, Implementation Consultant, and Trainer delivering projects/training in English, German, and Spanish.

Kat has worked as a consultant with implementation partners and end users. Her industry experience includes housing, pharmaceuticals, metallurgy and IoT to name just a few.

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FAQ

FAQs for the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate (MB-220) course.

Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification validates expertise in configuring and managing customer journeys using Dynamics 365 Customer Insights. It demonstrates proficiency in analyzing customer data, creating personalized experiences, and driving marketing strategies.

Readynez's Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate course (MB-220) empowers you to harness the power of data-driven insights. Prepare for the exam and become certified in Dynamics 365 Customer Insights with our comprehensive training program. Gain the skills to drive impactful customer journeys and deliver exceptional experiences.

Prerequisites for Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification include basic familiarity with Dynamics 365 applications, customer data concepts, and marketing strategies. While there are no mandatory prerequisites, having hands-on experience with Dynamics 365 Customer Insights is beneficial for exam preparation.

The cost of the MB-220 exam is €142.

The MB-220 exam covers topics such as customer data management, customer journey orchestration, segmentation, insights visualization, and integration with other marketing tools. It assesses candidates' abilities to understand and apply Dynamics 365 Customer Insights functionalities to drive personalized marketing strategies.

Yes, Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification is valuable for professionals seeking to specialize in customer insights and marketing automation using Dynamics 365. It demonstrates expertise in leveraging customer data to drive personalized marketing campaigns, opening up career opportunities in marketing consulting and management roles.

The time it takes to become Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certified varies depending on individual experience, study habits, and dedication. Typically, candidates spend a few weeks to a few months preparing for the MB-220 exam by studying relevant materials and practicing with hands-on labs.

Yes, the MB-220 exam can be taken online from the comfort of your own home or office. Microsoft offers online proctoring options for many of its certification exams, including the MB-220 exam. Ensure your computer meets the technical requirements and follow the registration process to schedule your online exam session.

The difficulty of passing the MB-220 exam varies based on individual experience, preparation, and familiarity with Dynamics 365 Customer Insights functionalities. Candidates with a solid understanding of customer data analysis and marketing automation concepts, combined with effective study strategies, are more likely to succeed in passing the exam.

A score of 700 out of 1000 is required to pass the MB-220 exam.

Maintain your Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification by staying updated with the latest Dynamics 365 Customer Insights functionalities and marketing automation trends. Engage in continuous learning through relevant training programs, webinars, and community forums. Additionally, complete recertification requirements as outlined by Microsoft to ensure your certification remains current.

Salary potential after obtaining Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Associate certification varies depending on factors such as location, industry, experience, and job role. Professionals with expertise in leveraging customer data for marketing automation can command competitive salaries in marketing consulting and management roles, offering excellent earning potential.

Reviews

Feedback from our Marketing Functional Consultant delegates.

Stephen Ridgway

Readynez is the best training provider I've used for many years. Their customer service is first class, prices are very competitive and instruction excellent.

Johan Andersson

Johan Andersson

Easy to attend over Teams and an excellent instructor gave me great value for the time I invested.

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